Our Mission & Culture

Mission

At Fondly, our mission is to help people feel closer to those they love by creating thoughtful, meaningful ways to connect. We believe that even the smallest moments of appreciation can strengthen relationships and bring more warmth into everyday life.

We Are Pace Setters

Speed is our competitive advantage. We bias toward action, build a habit of urgency, and inspire each other to move quickly while maintaining high standards of craft.

We Are Truth Seekers

We always start with our users, think rigorously from first principles, and have the courage to make hard trade-offs. Debate is healthy, and the best ideas win.

We Are Kind & Direct

We assume positive intent, give thoughtful feedback, and treat each other with respect. Kindness isn’t holding back criticism—it’s helping our teammates grow.